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    STOKE

    Progress Over Perfection

    Progress Over Perfection

    Progress Over Perfection

    Adventure is at the heart of our community at Thirty Seconds Out. Adventures happen outside. We love being outside, a lot!

    Protect Our Winters and Thirty Seconds Out Partnership

    [Photo] Thirty Seconds Out staff in the middle of an adventure in Alaska, May 2021. Yes, it does look like one of those corporate motivation posters.  Anthony S.

    We're stoked to announce our official brand alliance with Protect Our Winters! POW helps passionate outdoor people protect the places and lifestyles they love from climate change. They are a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations.

    POW and 30SECOUT Partnership

    We are the first veteran owned apparel brand to form an alliance with Protect Our Winters! Why did we do this? We can imagine that some might see this unlikely partnership as really strange. A brand founded by a combat vet, which cares about the impact that human activity has on our planet? Yes, that's precisely what's going on here.  Like you, we listen to science. Then we look to see what we can do with this information to help make our country and world a little better than it was yesterday. Here's the definition of science we are talking about, so we're all starting from the same basic understanding. Overwhelming evidence shows us that human activity does, in fact, have a negative impact on the climate.

    "Science is the pursuit and application of knowledge and understanding of the natural and social world following a systematic methodology based on evidence." The Science Council

    You can read more about systematic methodology, here. It's basically the best system in the world for discovering the truth. It doesn't cater to our beliefs, feelings or traditions. It is a shield against incompetence.

    So what are we actually doing? Not enough, but we switched most of our packaging over to recycled materials and will continue to find ways to improve our products in this area. We joined forces with POW to help share the science and reality of climate change with our community. Our founder, Evan, still drives a gasoline powered truck, so he's a hypocrite, but he knows it. It comes down to progress over perfection and we have to start at imperfection.

    In a nutshell, we're starting to do what is within our grasp to contribute to positive changes in our understanding of the world and the impact our actions have on it. Now back to our hippy drum circle. Onward!

    "We can't solve problems by using the same kind of thinking we used when we created them." - Albert Einstein

     

     Thirty Seconds Out

    New Tee- Work The Plan

    New Tee- Work The Plan

    We're back at it again with another badass collaboration. We recently got the opportunity to collaborate with, The Ready State. We always feel lucky to create with brands that uphold the same values and goals as ours. The Ready States mission is to help everyday athletes enjoy movement, agility, and strength; their end goal is to have athletes of all walks have less pain and more protection against injury. They're here to help adults of all levels understand the importance of recovery, pain relief, and self-care, especially as athletes get older. TRS gives athletes the tools to perform essential maintenance on themselves; they understand not everyone has a team of trainers to take care of them. They are here to support the everyday athlete and provides them with information to keep their bodies mobile.

    With that being said, 30 Seconds Out and The Ready State give you "Work the Plan." Featured in two different colors, make it what you want. Dr. Kelly Starrett, co-founder of The Ready State, gave us the inspiration behind the design. Starrett said, "It is about being consistent over being heroic, "Work the Plan" is the heart of the message; make the best choice out of the options presented to you. Trust yourself, don't overthink or second guess." The leopard is the core of the design, symbolizing a human being's full physical capacity. The leopard doesn't need a pep talk; it doesn't have to activate its glutes; it has access to this power at a moment's notice, ready to attack and defend in the blink of an eye. The third eye on the leopard represents the self-awareness of our capacity to be self-reliant, resilient, and badass creatures. Self-awareness can seem like a superpower from the outside, like having a sixth sense. The leopard knows what needs to be done.

    Make sure you go checkout the The Ready State and all they do. On top of adding a new badass tee to your collection a portion of the "Work the Plan" tees will be donated to the Clean Water Corps, a task force specialized in focusing on combating the global water crisis. Operated entirely by veterans, they're serving there communities once again.

     

    New Tee Supporting Public Lands

    New Tee Supporting Public Lands

    We are proud to be donating a portion of proceeds from our new Dr. Doom t-shirt to the Hayden Fund, a public lands defense fund created to protect our wild places.

    Inspired by Mark Twight, the incredible Alpinist.

    "BURN THE BRIDGE. NUKE THE FOUNDATION. BACK YOURSELF UP AGAINST A WALL. HAVE AN OPINION ONE WAY OR THE OTHER, GET OFF THE FENCE AND RIP IT UP. CUT YOURSELF OFF SO THERE IS NO GOING BACK. ONCE YOU'RE COMMITTED THE TRUTH WILL COME OUT."

    Cover tee photo by Paul Tilden. T-shirt art by Mike Tea.

    Day Blazing

    Day Blazing

    Throughout our careers we get the opportunity to work alongside some amazing people. The bonds we form overseas, especially in combat together, last forever. This pic was sent in from one of those people we got to know over the years of deploying together. 

    We got permission to use it for a run of prints and tees and once we hit our sales goal, we're going to cut a check to the organization that provides much needed support to the families of the 160th Special Operations Aviation Regiment. The organization is called The Nightstalker Association. Tap links below to purchase and support a great cause!

    Buy the t-shirt here!

    One More Wave Collab

    One More Wave Collab

    Last year we teamed up with Noveske Rifleworks and made t-shirts and stickers to raise funds for an awesome cause. Each company donated $2,500 to One More Wave so we could hook up two well deserving wounded veterans with surfboards and all the gear they would need to ride waves and help heal the wounds of combat. Addict Surfboards out of San Diego shaped the boards by hand to accommodate these veterans' injuries.

    https://www.noveske.com

    https://onemorewave.net/

    🎥 Matt Lingo